Johnnie Walker Blue Label Ultra Options
Johnnie Walker Blue Label Ultra Options
Blog Article
It is a globally allotted release made from uncommon stocks, like whisky from ghost distilleries that are not in operation. Under 888 bottles have been made throughout the world.
This new, lightweight bottle is usually a matter of exquisite magnificence; but a lot more importantly, it demonstrates what is possible In relation to lightweighting glass. We'll proceed applying these learnings throughout our variety, using more progressive strides as we glance to the future of Scotch.”
Johnnie Walker’s 5 years of investigation and progress have meant which the know-how obtained is becoming used over the array of Diageo goods.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle continues to be established by adopting a take a look at-and-understand product, creating and Discovering with out limitation and imagining what the way forward for lightweight luxury packaging could convey.
Our DRINKiQ programme aims to raise the 'collective drink IQ' by raising general public recognition of the consequences of alcohol and supporting responsible drinking.
This will produce a discreet opening by which the bottle can be eliminated. Immediately after pouring a glass of the rare, specifically blended whisky, we invite you to definitely return the bottle to its cradle—its all-natural resting position and a testomony to purposeful style and design.
In conjunction with exterior glass makers, the model rethought all facets of how the bottle is created, created and transported: from hand-blowing the glass, to using a teardrop shape which, for The 1st time at any time, meant reforming the long-lasting Johnnie Walker sq. bottle.
Johnnie Walker Blue Label Ultra will be the model’s lightest 70cl Scotch whisky glass bottle up to now and also to the most effective of your brand name’s awareness and analysis, the world’s lightest 70cl Scotch whisky glass bottle2 . The look will take Daring strides and dares to experiment that has a recognised paradigm of luxury.
Liquid Light enveloped people in the mesmerizing interaction of sunshine and shadow, with transferring gentle passing through glass varieties and projecting classy patterns onto white walls.
“We didn’t know very well what we had been heading to be able to achieve when we got down to press the boundaries of luxurious, and the result is a thing that quite a few reported would not be feasible.
Diageo has said which the “Formerly claimed ‘lightest excess weight scotch whisky bottle’ was introduced by a United kingdom retailer and weighed all over 298 grams.”
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit history: Diageo In addition to this, Diageo has announced that a royalty-free license to the patent will be provided to anybody who wishes to join Johnnie Walker in its mission. Lindley reported: “Rather then maintain this new expertise close to our upper body, we’re energized to be offering a royalty-totally free licence to our granted UK patent to the entire world.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of darkish chocolate and florals
Expert whisky tasting takes follow. Use our do's and don'ts to demystify the knowledge and enjoy your drams in a complete new way.
This is the just one-off bottle for now illustrating the art of the doable, like a design experiment johnnie walker blue label ultra and redefining light-weight as luxurious. We'll continue to apply these learnings through the broader Diageo assortment.
Dr. Walker sought out liquids from distilleries for instance Oban, Brora and Royal Lochnagar, as well as a variety of ghost whiskies, very first made in distilleries that have considering the fact that closed.
Johnnie Walker set out to progress the spirits sector by experimenting with lightweight glass for its luxurious whiskies, motivated from the trend toward 'sensitive' instead of 'major' luxury. The end result was the Johnnie Walker Blue Label Ultra bottle, weighing just 180g without the closure.